Recognize actual intent
A mention of a neighborhood is not automatically a lead. Contextual review looks for a housing need, decision, or request for help.
Narrative Field for real estate
Relocation questions, off-market opportunities, agent recommendations, and housing needs appear every day in local Facebook groups. Narrative Field helps agents, brokers, investors, and property managers focus on posts that express real intent rather than generic market discussion.
Signals to monitor
Your prompts can combine customer intent, service type, geography, timing, and exclusions. Common real estate signals include:
Example real estate monitoring prompt
Identify posts from people planning to buy or sell a home, relocate to the Dallas area, find a rental, or ask for a real estate agent. Prioritize posts with a location, budget, property type, or timeline. Exclude agent advertisements and generic market news.
A focused workflow
A mention of a neighborhood is not automatically a lead. Contextual review looks for a housing need, decision, or request for help.
Use separate prompts for listings, buyers, rentals, relocations, investment properties, or property management.
Open the original post and understand the request before starting a relevant, human conversation.
Use the product page that matches the decision your team is making; each page below covers a distinct search and workflow intent.
Questions
Yes. Create one prompt for buyers and another for sellers, then filter identified posts by prompt.
No. It identifies relevant Facebook group posts and delivers alerts. Qualified contacts can then move into your existing CRM and follow-up process.
Yes. Assign prompts to the groups for each market and give each prompt a clear territory name.
Start with your market
Add the groups that matter and describe the signal in plain language.